From traditional marketingto digital marketing, marketingtactics have evolved in the best way possible. As we have marched towards the digital age, our marketinglandscape has shrunk to fit right into the palm of our hands.  

In the last decade, it has been observed that WhatsApp has become the primary communication tool for millions worldwide. From communication to WhatsApp marketing, businesses have picked up on the fact that more and more companies are acknowledging its growing potential.   

As the saying goes it’s important to understand the rules before playing the game. If you also want to jump on the WhatsApp bandwagon for your business, make sure you know what exactly the WhatsApp Commerce Policy is and how it works.   

What is WhatsApp Commerce Policy?  

WhatsApp Business & WhatsApp commerce policy is defined as the “RULEBOOK” of the platform. The platform has several rules and restrictions to keep it secure and prevent illegal businesses from operating through WhatsApp.  

Here are the specifications of the revelations:  

Small & Large businesses selling their products and services using the WhatsApp Business API are under a duty to comply with the WhatsApp Business API Commerce Policy.   

If there are violations, they may face consequences that will affect their marketingoperations.   

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Importance of WhatsApp Commerce Policy  

The key element of WhatsApp’s commerce policy is that customer isn’ta