This also over crossed the limit of WhatsApp messages to send to the customers.
Customers started getting a feel of WhatsApp Spam – that is nothing but unnecessary or promotional messages, some of them out of their interest.
The main cause behind this was the introduction of WhatsApp API and its advanced features. They are available for all sorts of businesses, no matter their sizes. Especially, for businesses handling large amounts of customer databases are using them. They have this wonderful opportunity for their online product promotions, marketing and selling, etc.
In a broader perspective across the globe today, over 50 million businesses, including big business giants like Netflix, Adidas, Amazon, Decathlon, and Hellman, successfully use the large user base of WhatsApp (over 2 billion people) across 180+ countries.
On the other hand, unlimited WhatsApp messages for product promotions from these businesses make customers irritated, sometimes finding ‘out of interest’. Well, you can stand out from this, you can simply avoid this story by going for No Spam on WhatsApp.
To combat this situation, meta came up with an innovative approach of introduction of NO SPAM. This is an important update as this will protect the interest of users and prevent WhatsApp marketing getting cold like email and SMS.
Let us put more emphasis on how to use the WhatsApp messaging platform at its best by using WhatsApp Spam to your customers.
Want to stop WhatsApp Spam for your Business?
Get connected with WebMaxy WhatsApp Commerce
First, let us understand the concept of WhatsApp Spam.
WhatsApp Business has come up as a prominent channel for today’s businesses to promote their products and services and to retain their engagement with customers.
WhatsApp due to its global base of over 2 million users across 180 plus countries with more and more promotional and interactive communications.
This also over crossed the limit of WhatsApp messages to send to the customers.
Customers started getting a feel of WhatsApp Spam – that is nothing but unnecessary or promotional messages, some of them out of their interest.
The main cause behind this was the introduction of WhatsApp API and its advanced features. They are available for all sorts of businesses, no matter their sizes. Especially, for businesses handling large amounts of customer databases are using them. They have this wonderful opportunity for their online product promotions, marketing and selling, etc.
In a broader perspective across the globe today, over 50 million businesses, including big business giants like Netflix, Adidas, Amazon, Decathlon, and Hellman, successfully use the large user base of WhatsApp (over 2 billion people) across 180+ countries.
On the other hand, unlimited WhatsApp messages for product promotions from these businesses make customers irritated, sometimes finding ‘out of interest’. Well, you can stand out from this, you can simply avoid this story by going for No Spam on WhatsApp.
To combat this situation, meta came up with an innovative approach of introduction of NO SPAM. This is an important update as this will protect the interest of users and prevent WhatsApp marketing getting cold like email and SMS.
Let us put more emphasis on how to use the WhatsApp messaging platform at its best by using WhatsApp Spam to your customers.
First, let us understand the concept of WhatsApp Spam.
WhatsApp Spam refers to unwanted messages. Spam in WhatsApp is normally in the form of advertisements or promotions most of the time, sent through WhatsApp.
WhatsApp Spam can be text messages, images, and videos. This is sent by businesses, people, or automated bots. Spamming on WhatsApp is a nuisance for the users. It may lower engagement and trust in the sender’s brand.
As per WhatsApp, the following factors indicate an unreliable contact:
-
Asking you to share your personal information, such as credit card or bank account numbers, birth date, passwords.
You can identify Spamming on WhatsApp with the below tips:
Reasons to Avoid Spamming on WhatsApp
Businesses try to reach out to their target audience with effective messaging. But to achieve these objectives, they may use some methods which can cause damage rather than benefits.
Businesses use techniques like easily retargeting the audience. Such methods or techniques may lower the trust and interest of the audience in the brand. This may cause harm to the brand image.
Spamming brings WhatsApp Policy violations and leads to account suspension also.
Now, let us elaborate on the reasons to avoid Spamming on WhatsApp one after the other here: