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Every Local Business needs Local SEO. Everyone should be familiar with how important SEO is for business.  The goal is to enhance its visibility, traffic, and rankings within search results of Google, Yahoo, and Bing, etc.
 
What is Local Business?
 
If a Business depends on the Local Market or on the audience that belongs to places near your Business, then that business is a Local Business. Online marketing is an important key to growing your business, and there are a lot of options out there.
 
What is Local SEO?
 
Local SEO is an effective way to market your local business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them online. It is the process of optimizing your website and local profiles like Google My Business to rank higher on Local search results.
 
Importance of Local SEO
 
64% of local customers use Google and other search engines as the main way to find local businesses (like you), and 50% of local customers who make a local search end up visiting the store on the exact same day. Therefore, if you own a business that deals with face to face transactions, you are losing a large number of views by not using Local SEO properly or at all.
 
Local SEO is becoming one of the main tools for businesses these days, and has even surpassed the importance of a website, which is no small feat. For example, a business can easily project their location, as well as reviews, hours of operation, and the like to Google, Yelp, or other websites that users regularly visit to find this kind of information. They will then be able to locate you based on how accurate and how detailed your information is.
 
Google’s Local Snack Pack?
 
Google Snack Pack is a boxed area that appears on the first results page when a local online search is made through Google’s search engine. The Snack Pack box displays the top 3 local business listings most relevant to the search enquiry. The amount of clicks and online traffic that is generated inside of the Snack Pack area is substantially higher than websites that are listed outside of it.

 Snack pack.PNG

In this image, we can find that Digital Marketing Solutions Firm. Those three little local search results that appear above the traditional 10 organic “blue links,” became a focus for many of us as they attract a huge amount of Digitalmarketing Firm and a high volume of clicks, especially on mobile devices.

 
Local SEO Strategies
 
 Local SEO strategies are constructed for two critical things.
 
  • Website
  • Google My Business Profile
Can you do the Local SEO optimization without a website?
 
Yes, you can! This can be done by optimizing your Google My Business profile. But if your competitors have a website and Google My Business Account both, then they’ll have a competitive advantage. You’ll be left behind. Do you want that? Of course Not!
So, we need to optimize both, website and Google My Business.
And how to do that?
First let us check how to create Google My Business account.
 
Google My Business account
 
GMB is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more.
 
Create a Google My Business Listing
 
Step 1: Log into the Google Account you want associated with your business (or create a Google Account if you don’t already have one).
Step 2: Go to google.com/business and select “Start now” in the top right-hand corner.
Step 3: Enter your business name.
Step 4: Enter your business address.
Step 5: If you go to your customers’ locations, rather than having them come to you, check the box “I deliver goods and services to my customers.” And if you work out of your house or another address you don’t want publicly shown, Check “Hide my address (it's not a store) Only show region.” Finally, select your Delivery area.
Step 6: Choose your business category. Try to choose the most accurate category possible -- you’re essentially telling Google which type of customers should see your business listing.
Step 7: Add your business phone number or website.
Step 8: Choose a verification option. If you’re not ready to verify your business yet, click “Try a different method” ? “Later.”
 
How to Verify Your Business on Google
 
There are several ways to verify your GMB listing:
  1. By postcard 
  2. By phone 
  3. By email 
  4. Instant verification 
  5. Bulk verification 
 
Local SEO Ranking Factors
 
Local SEO specifically helps you optimise your business for people searching from a nearby location.What’s more, the importance of Local SEO will only continue to rise in near future. That’s because of the expected continued rise in mobile device usage.
 
Mobile users tend to search for nearby business on the go, because, most probably, they are looking to get an instant solution so they can get to the nearest business place and buy what they want.According to a recent study, approximately 56% on the go mobile searches have local intent.If search engines display your business information and website, you will benefit from all that local buying intent.
 
Those local listings will not only get higher click-through rate (CTR) but they are also likely to get more customers for your business.
SEO world thinks that getting the maximum number of reviews in Google My Business will get the Business at the top of Local Rankings. No, this is no true. Because The rankings of Local SEO are based on several factors.
So, let us check all these factors in details.
 
Google My Business Signals
An important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing. Getting on Google My Business can increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general.
Here’s a checklist of things to add to your GMB to optimize your local SEO:
  1. Verify your listing
  2. Select your business category
  3. Include a few relevant keywords in the GMB title
  4. Provide a functional, Crawl able website link
  5. Post accurate hours of operation
  6. Post an address (especially important for snack pack, which ranks proximity as a search factor).
  7. Place a map marker
  8. Add an area code to the phone number
  9. Include photos
 
GMB profiles with more reviews, more replies, and greater time online will receive a better ranking. So, if your GMB signals are working fine for you, then you get this 19% share of all the 100% score.
 
Link Signals
 
The next important factor in Local Rankings is Link Signals. It has a share of 17% in the total SEO Ranking score. Link-building is a primary technique for improving your local ranking. Here are some factors to consider when establishing strong link signals to your business:
 
  • Inbound link authority: This is the most important ranking factor because it tells Google that other people find your site valuable. Tools like Ahrefs and Small SEO Checker let you check your backlink profile.
  • Inbound links from locally relevant domains: Google assigns local relevance to links from nearby sources. For example, an inbound link from a community center would be a valuable local link.
  • Link quantity: The more high-authority links your site acquires, the better it will rank. If your content is top-quality, guest blogging and affiliate networks can help you generate large numbers of quality backlinks.
  • Link diversity: Since Google’s Penguin algorithm, search engines have begun to factor a variety of backlinks. To be most effective, links should be acquired in an organic fashion from a multitude of sources.
 
On Page Signals
The third most important local SEO factor is on-page content.
Here are some ways to boost your content’s local SEO score:
 
  • Content length: According to Backlinko, the average length of a first-page result on Google is 1,890 words. Length is a general indicator of quality, so fill your site with comprehensive, valuable content that users will read in full.
  • GMB page: The title and content of your GMB page must be relevant to local users.
  • Page title: Include your main keywords here.
  • Header tags: The H1 header indicates the topic of a web page. Place keywords here to signal relevance to readers and search engines.
  • Meta description: This 150 character description of your page appears beneath the page title on search engines. Use it to furnish users with key information about your business.
  • Local relevance of content: To be locally relevant, content should reference the area surrounding your business. This can be in-content links to local sites or referring to local areas of interest.
  • NAP footer: Your NAP (name, address, phone number) should be in the footer of every page. Make sure this matches your GMB profile, and load this structured data into Schema to ensure it’s read by Google.
Citation Signals
 
Citation signals are concerned with how well your company’s information can be verified by other online sources. Citations may come from other businesses, review sites, or social media platforms. Google is always interested in checking how popular your Business is in your city. And to check this, it looks for the citation signals. After On-Page Signals, the next important Local ranking Factor is Citation Signals.
It takes 13% of the total ranking share.
So, here are the crucial parameters to be considered while going for the Citation Signals.
Here are some factors to consider:
  • Citation consistency: If the data in your citations differ between sites, Google might interpret this poorly and diminish your local ranking.
  • Citation authority: More authoritative sites will provide more beneficial citations. For example, web directories like FourSquare and Yelp have high authority, as would newspapers and government offices.
  • Citation relevance: If relevant domains in your geographic area post your business details, such as blogs or churches, you get an uptick in SEO.
 
 
Review Signals
 
Almost everybody before calling that local business or asking for the directions first checks the reviews of the business.Google shows these reviews up front. And if you have some wonderful positive reviews on your Business Page, your potential customer would become your customer in no time.
Thus, Review signals are very critical for the business. It has a share of almost 13% in rankings.
There are three critical parameters to watch out while getting hold of this 13 %.
  • Review Quantity: You should try to get as many as reviews possible from your customers. Because they’ll be serving as Trust signals to the people who are searching for your product or service.
  • Also, Google wants to show those businesses first who have the good number of reviews to the people doing searches. So, don’t forget to ask people to review your business if you are providing any service to them.
  • Review Velocity: While you are trying to get many reviews for your business, make sure that you get them at regular intervals. If you are getting 100 reviews on day 1 and then not a single review for the next 100 days is not right according to Google.
So, getting reviews at equal intervals and naturally is essential. You can check our reviews on our Google My Business profile.
 
On-Page Behavior Signals
 
How people interact with your site will affect your rank on Google. User behavior is available to site administrators via the Google Search Console. The key behavioral signals to attend to are:
 
·   Click-through rate: This is the frequency with which people click your link in search     compared to competitors. The more people clicking through, the more relevant your     page appears to search engines.
 
·   Bounce rate: This is how often people arrive at your page from the search results and leave immediately. A high bounce rate indicates that your content isn’t relevant, resulting in a lower ranking.
 
·   Time on page: If people browse your site and find value, they will stay for longer. Images, content quality, and page organization are instrumental in helping users consume more content.
 
·   Mobile clicks-to-call: Google interprets a call from the mobile search results page to be a clear signal of relevance. According to research by Google, more than 40% of mobile searchers use click-to-call.
 
·   Directions to business clicks: Search engines figure that if people travel to your business right after feeding it in search, the business must be trustworthy.
 
Personalization Signals
 
The next crucial Local SEO ranking factor is Personalization. It adds up to 10% value to the total local ranking score.
The parameters that are important are:
 
Visibility at different locations:
Where do you rank at the various places of that city is something Google wants to check. So, if you are getting discovered in the multiple locations in the city, then that is a good signal. And you may be offered a better position in local search results.
Multi-device friendly: If your website is responsive, then you don’t have to worry about this parameter of Personalization.
 
Social Signals
The least important factor in Local SEO rankings is Social Signals. Though this ranking factor only has 4% to share in the total SEO score, this cannot be ignored. It provides signals to Google about how popular your website is on Social Media Platforms. So, you need to get proper engagement on Google Plus, Facebook, Twitter, LinkedIn.
Here are some social signals to monitor in relation to local search:
 
     Growth of social media followings
  • Number of brand-related shares, likes, retweets, etc. on social media
  • Number of brand-related mentions on social media
  • Number of reviews on your social media pages
  • The age of your Facebook page
  • Completed biography on social media
  • Consistent NAP information
 
Conclusion
 
I have tried to cover one of the most comprehensive lists of best SEO ranking factors in this post, their proper inclusion will for sure help you optimize your Local SEO strategies, ensure conversion and reap great ROI.
The only thing left for you to do is to take control of the information learned here and apply it in a relevant way. It’s really not as hard as you might think. But if you’re struggling, naturally – we’re here to help.
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Responsive design creates websites that automatically adjust to look good and function well on any size screen. From navigation and the way content is organized, to buttons and image scalability, responsive sites are not only designed to optimize the way people see a site, but also to prioritize what information mobile users are there to get.
 
Responsive websites are designed to work on any platform as it is a custom CSS style sheet that makes the website look great on any device. So, whether you’re accessing it from your PC, iPhone, Android or tablet, the website will format perfectly.
 
Responsive web approach requires less time and money is that just one development process allows your website to be viewed on most modern mobile browsers. Furthermore, your development team won’t need to adhere to any OS guidelines or permissions, as they are developing a website that isn’t distributed through the app stores.
 
Build Mobile Website with Bootstrap
 
One of the popular open source frameworks, Bootstrap is your best bet if you are planning to develop website for mobile devices. With its collection of HTML and CSS based design templates, it makes the development of essential interface components quite easy.      
The Bootstrap framework is an excellent choice for a few reasons.
 
Uniform and Modern Look with Style sheets:
 
Bootstrap provides LESS style sheets including various components which a developer can select for using in UI development. LESS files are good for those who are in the habit of CSS preprocessing but even for those who are not comfortable with LESS can even go for normal CSS files as well, because bootstrap also provides a set of CSS style sheets using which a developer can define the basic style for all the HTML elements. Hence, it’s easy to give a uniform and modern look to user interface of a mobile app using Bootstrap.
 
Easy to Use:
 
One can easily use the style sheets provided by Bootstrap to style up their app interface. Just download the style sheet files from Bootstrap’s website, unzip and include them in head of HTML files. That’s it. Now you are ready to access the Bootstrap framework for easy and efficient UI development.

Flexibility for Using Classes and Functions:

Bootstrap has predefined classes, several JavaScript functions and various CSS components that make UI development much easier. But a developer will have the complete freedom to select only those classes or functions that are required for his purpose.
 
Responsive Grid System:

Bootstrap provides a 12 column, responsive grid system that automatically adjusts to the screen resolution of the device of the user. Hence, developing a responsive user interface for your mobile app can be really easy by implementing bootstrap in the UI development process.
 
Useful Components for Better UI Design:
 
Bootstrap has got several useful components to provide for a user interface designer like it includes drop down menus, navigation bar component, menu, badges, lists, progress bar and much more. Hence, considerable amount of development time is reduced with these ready-made components which are not required to develop from scratch with Bootstrap. All you are required to do is to only include the right classes of the components as required.
 
JavaScript Plug-ins and Libraries for Use:
 
Bootstrap supports several JavaScript plug-INS to make UI development a much easier and better approach for a developer. There are several most commonly used classes included in JavaScript libraries of Bootstrap. One can implement these classes for rapid UI development. These include the tabs, pop over’s, tooltips etc.
  
A mobile-first, ground-up grid approach: Bootstrap gets designers to start small. If a site looks good on a small screen, it’s easy to scale it up from there, without things getting cluttered. A top-down approach in mobile design is counterintuitive; Bootstrap reinforces that, so sites stay clean and logical on the smallest screens. Bootstrap forces designers to build sites with small screens in mind, and then go from there. Bootstrap’s grid-based layout approach is the key: you can use up to 12 columns in a layout, combining them for wider columns, which are organized in layout classes—extra small, small, medium, and large for phone, tablet, and desktop-sized screens.
Many leading organizations have started using the bootstrap framework to create a responsive deign of their web sites.
 
 
The framework components are categorized as follows:
1.      CSS: Design related capabilities and provisions
             1.Grid System
             2.Typography
             3.Tables and so forth
 
2.      Components: Reusable controls or components
            1.      Icons
            2.      Navbar
            3.      Button groups and the like
 
3.      JavaScript: Custom JQuery plugins
           1.      Transitions
           2.      Modal and such
 
Bootstrap 3 is a mobile first framework. This means that the default target is mobile devices and will scale up from there. With the new Bootstrap 3 mobile first grid system creating the responsive and mobile friendly websites has become much easier. As opposed to previous version you don't need to include any additional style sheet to enable responsive feature. Bootstrap 3 is responsive and mobile friendly from the start. 
Bootstrap is one of the best available frameworks that offer you many great tools and resources in order to accelerate and speed up your application development process.
 
Arnasoftech is Global Software Development Solutions Company that has build expertise in Web & Mobile Solutions. Our core skills covers web application development with .NET core, ASP.NET MVC, C#, MEAN Stack, PHP, WordPress, IOS, Android, CSS3, HTML5, Bootstrap, SEO, Link Building.
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Android Google Maps is an important utility that features in numerous apps. The native Android app helps those of us with oatmeal for brains find our way anywhere, without having to fire any neurons or exercise any synapses. It even helps us find places to pick up tasty cuisine — like, uh, oatmeal (yum!).
 
Google also offers a native mapping API for Android. The Maps API is suitable for cases where you want to maintain more control over the mapping experience. Things that are possible with the Maps API include:
 
Programmatically changing the viewpoint of the map.
Adding and customizing markers.
Annotating a map with overlays.
 
But there's much more to Google Maps than meets the eye — and odds are, you aren't taking advantage of at least a few handy hidden features lurking in the Android app. With word that Google is now apparently testing Waze-like crash and speed test reporting within Maps, I thought it'd be a fine time to think through some of the app's existing advanced options.
 
Take a few minutes to explore these out-of-the-way possibilities the next time you're using Maps to explore the world.
 
1. Driving mode
Even if you know where you're going, Google Maps can help you along the way. The app's driving mode shows you traffic for your current route, places of interest along your path and estimated travel times to places Maps thinks you might be likely to go based on your stored locations along with your location history and the current day and time.
 
It also makes it easy to start navigation, in case you end up needing additional guidance at any point in your adventure.
 
To fire up Maps' driving mode, open up the app, tap the three-line menu icon in its upper-left corner (or just swipe inward from the left side of the screen), and select "Start driving" from the panel that appears. If you want to take things up a notch, open up the app's settings (from that same side panel), tap "Notifications," and then select "Navigation" and activate the toggle next to "Driving notifications." That'll let Maps tell you how long it'll take to get to your likely destinations as soon as your phone connects to a car's Bluetooth system.
 
And if you want even easier access to driving mode, long-press on your home screen, select "Widgets," then scroll down to the Maps section and touch and hold the "Driving Mode" widget to place it anywhere you want for one-touch activation.
 
2. In-app media controls
The Android multimedia framework includes support for playing variety of common media types, so that you can easily integrate audio, video and images into your applications. You can play audio or video from media files stored in your application's resources (raw resources), from standalone files in the filesystem, or from a data stream arriving over a network connection, all using MediaPlayer APIs.
 
Google Play Music, Spotify, and Apple Music seem to be the compatible options as of now — with support still lacking for other services, including (rather amusingly) Google's own next-gen YouTube Music service. But hopefully broader app support will show up before long.
 
3. Location saving
Save locations and interesting points and after time you can navigate back to your saved points (locations) using Google Maps or any other navigation based app or share your saved locations with friends.
 
Location and maps-based apps offer a compelling experience on mobile devices. You can build these capabilities into your app using the classes of the android.location package and the Google Maps Android API.
 
Android gives your applications access to the location services supported by the device through classes in the android.location package. The central component of the location framework is the LocationManager system service, which provides APIs to determine location and bearing of the underlying device (if available).
 
These days, that app is long-abandoned — but little-known fact: Maps itself can do exactly what it used to do and save any location you want, then help you mosey back to it later.
The next time your noggin needs a memory aide, just open up Maps and tap the blue dot that shows your current location. That'll pull up a big blue-screened menu upon which you'll see the incredibly useful "Save your parking" option.
 
4. Location sharing
Google Maps comes really handy to share your live location with your friends or family when you are helping them to navigate the route and reach you.
 
That'll let you give anyone a link to follow your location in real-time on a map for a specific amount of time or until you turn the feature off. As of just a couple weeks ago, you can even share the link to any app or service on your phone (like a messaging app) in order to get it to whomever you need.
 
In order to access this, you can tap on the "share" button to share your location. You need to be sure that those of you whom you are sharing are connected to Google Maps. If not then they are sent a message with the Maps link. It is only after this can you see the live location. An easier approach would be WhatsApp where you can directly send your live location if a user is on WhatsApp which most of them would be.
 
5. Locked orientation
The new version of the Android operating system looks gorgeous and packs intuitive improvements, one of which removes the frustration of auto-rotating the screen.
 
For older versions of Android, all you can do is keep Auto-rotate on or off. When it’s on, put your phone in landscape orientation, and the app will match that mode. Turn it off, and every app stays locked in portrait orientation. Keeping it off is less frustrating than dealing with random screen rotations, but turning it back on when you need landscape mode isn’t a swift action.
Android 9.0 Pie’s new method is much simpler and easier to use. If you have the update, first turn off Auto-rotate. Swipe down to open the notification drawer, find the Auto-rotate quick settings tile, and tap on it to disable it. Now your phone is locked to one orientation.
 
6. Night mode for navigation
A new night mode is now available for night time navigation, which should make navigation a lot easier on the eyes while inside of a dark vehicle cabin.
 
For anyone who has tried to use navigation while riding around in the dark, you’ll quickly understand why the presence of a night mode is such a much-needed feature. Instead of having to dim the screen to near unreadable levels, the new night mode will make your iPhone’s screen easier to view during nighttime driving sessions.
 
The new night mode doesn’t appear as an option inside of Google Maps—you can’t actually enable it or disable it on demand. The night mode also doesn’t trigger by means of the ambient light sensor present on the iPhone.
 
7. A quieter voice
Voice guidance is enabled by default in Google Maps on your device, but it never hurts to double-check as to whether or not it's set to your liking or functioning properly. In addition to this, you may also want to customize the navigation's volume settings to help ensure you never miss a prompt.
 
While tweaking the sound settings for Google Maps are similar for both Android phones and iPhones, there are some small differences with regards to accessing them.
 
8. Restaurant Recommendations
The new Explorer tab is rolling out to Google Maps on iOS and Android, but if you don’t see it yet, be patient. It’ll just appear in the app—you don’t need to upgrade.
 
To get started, tap the Explore tab. Round buttons appear first to help you quickly find Restaurants, Coffee, and Attractions on the map. The More tab holds tons of other categories, from ATMs to hospitals to parks. But this isn’t new, although it has a fresh look.
Instead, scroll down a little to find a side-scrolling grid of photos showing groups of places Google thinks might interest you, based on where you’ve been or what you’ve searched for. Mine included “Where the locals drink,” “Cheap drinks, “Cheap eats,” “Hamburger restaurants,” and “Best coffee,” which... are all very accurate.
 
9. Use voice search and commands
The new features will make your phone a more helpful assistant during your next trip since you won't have to mess with the screen.
 
Google announced that it’s enabling a host of new voice commands in Google Maps for Android that will allow you to search for a locations, get details about your route, or even call your mother without the need to touch your phone.
 
To make sure you are ready to try these out, first check that you have hands-free voice commands turned on. Head to the Google app and go to Settings > OK Google detection and enable While driving.
 
Got it? Good. Now, whilst in a navigation, try saying "OK Google" or "Hey Google" to get your phone's attention and then uttering some of these Maps-specific phrases:
 
"How's traffic ahead?"
"How's traffic home?"
"What's my ETA?"
"What road is this?"
"What's my next turn?"
"Find a gas station."
"Find a restaurant."
"Take me to Best Buy."
"Navigate home."
 
 
To learn about more Google Maps features or Custom Google Map in your Android and iPhone app. Show your businesses locations and get found on Google Maps. You can find out more details about android App Development with us. 
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An abstract class looks a like an interface, but the concept is a little confusing for the developer of OOP. An abstract class looks like an interface, of course, without any implementation, however they have their fair share of differences. While an abstract class can be either partially or fully implemented, an interface must be implemented completely. Well, the most notable difference between the two is that an abstract class can have default implementation, while an interface is just the definition of methods which contains only the member declarations. Let’s discuss both in detail.
 
Abstract Class?
An abstract class is a special type of class which acts as a base of other classes and cannot be instantiated. The implementation logic of an abstract class is provided by its derived classes. To make a class abstract, the “abstract” modifier is used which means some missing implementation needs to be implemented in the class derived from it. It contains both abstract and non-abstract members. An abstract class is intended to provide basic functionality which can be further shared and overridden by multiple derived classes. It is useful to avoid any kind of code duplication. They look very much like interfaces but with added functionality.
 
Interface?
An interface, on the other hand, is not a class which contains only the signature of functionality. It’s a pattern with no implementation. Conceptually speaking, it’s just the definition of methods which contains only the declaration of members. It’s an empty shell which does not contain the implementation of its members. It’s like an abstract base class which only contains abstract members such as methods, events, indexers, properties, etc. It cannot be instantiated directly and its members can be implemented by any class. Additionally, multiple interfaces can be implemented by a class, however, a class can only inherit a single class.
 
Theoretically there are basically 5 differences between Abstract Class and Interface which are listed as below:
1. A class can implement any number of interfaces but a subclass can at most use only one abstract class.
2. An abstract class can have non-abstract Methods (concrete methods) while in case of Interface all the methods has to be abstract.
3. An abstract class can declare or use any variables while an interface is not allowed to do so.
4. An abstract class can have constructor declaration while an interface cannot do so.
5. An abstract Class is allowed to have all access modifiers for all of its member declaration while in interface we cannot declare any access modifier(including public) as all the members of interface are implicitly public.
 
Use abstract classes when:
 
  • A hierarchy of types that stem from universal base type exhibit similar behaviors or traits unique to only types of that hierarchy.
  • Each type in the hierarchy has its own implementation of a generic behavior which itself should be marked as abstract in the base class.

Use an Interface when:

  • The trait of behavior is not specific to any group of types or hierarchy but can be implemented by any type.
  • The intention is to expose a particular trait or behavior to all types.

 

Arnasoftech is Global Software Development Solutions Company that has build expertise in Web & Mobile Solutions. 
We have expertise in building web applications, desktop applications, custom software development, enterprise portals, mobile applications, and digital solutions.
Our core skills covers web application development with .NET core, ASP.NET MVC, C#, MEAN Stack, PHP, WordPress, IOS, Android, CSS3, HTML5, Bootstrap, SEO, Link Building.

 

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Google Adwords & Facebook Marketing for entreprene
Before getting into how to make better use of your PPC budget, it’s important to understand a very simple concept behind adwords.  Adwords is a sales channel. This implies that the primary reason you use adwords is to sell your products and services and make profit.
 
If you cannot make your adwords campaigns profitable then you should concentrate on other digital marketing tools and leave behind PPC.
 
There can be several reasons why your campaign is not performing. Most help sites, articles and marketing companies would say that this is because the quality score is reduced.
 
You write an ad for your business, choose keywords that determine what sort of searches your ad will appear for on Google, and say how much you are willing to pay each time someone is directed to your website as a result of clicking on your ad.
 
The Quality Score of your ads determines its frequency, position, and cost per click on Google’s search network. Quality Scores depend on the following:
  •  Click-Through Rate
  •  Relevance of keywords to the ad group
  •  Relevance and quality of landing page
  •  Relevance of ad text
  •  Historical AdWords account performance

 Are You Making Any of These 10 AdWords Mistakes?

 
1. Make landing page More Relevant

Many digital marketers focus on creating perfect ad copies but forget that the user experience beyond the ads is just as valuable. Landing page experience is an essential component of your Quality Score so that a poor landing page experience can affect the visibility of your ads.

Solution:
While optimizing your landing page for better results, remember a formula: ROTN
 
Relevancy: Provide relevant content to the user who came to the website after seeing an ad. So match your content with the ad which in turn should match user’s intent and expectation.

Originality: The content provided on the landing page must be original and unique to your organization or business. Plagiarism for beautification and enhancement of content is seen as untrustworthy. Do not copy-paste what is written elsewhere. Provide something new to make it actually readworthy.

Transparent: With the increasing concerns about privacy and security, users think twice before filling in their information. To gain trust, clearly mention why you are collecting the information and how you intend to use it. Include a link to your Privacy Policy at the footer of the site or anywhere else that’s convenient. Mention T&C distinctly. If you’re claiming to be the best, please support it with an award or review. If you’re offering a product or service, be crystal clear.

Navigability: Users on your website are much like potential tenants in a new apartment. Don’t bombard them with too much information altogether. Link content to one another and help them stay on your site for a longer period of time without distracting them from the end conversion. Give internal links and scroll-to-top buttons. Remember how you can jump to the top updates in a Facebook news feed. They shouldn’t be confused on what to click and where to go. Remember it’s an apartment, not a maze.
 
2. Landing page irrelevance

After ensuring your landing page experience is optimized, there is still one more crucial check for your landing page: its relevance. Imagine clicking on an ad for ‘chocolate cakes’ hoping to order a delicious chocolate cake, but end up on a landing page for ‘vanilla cakes.’ Though it may not seem like its a big deal, it would be detrimental to your ad’s quality score, as the landing page is perceived as irrelevant to the ad.

Solution
For maximum relevance, start by grouping relevant keywords in an ad group. Next, craft landing pages specific to the ad group. Instapage is an excellent platform for creating landing pages to increase conversions. Lastly, link the landing pages with the ads from the same ad group and, voila! Crisis averted. See how we used this is a simple yet highly effective method to generate leads at a low cost.
 
3. Directing to the home page

Another mistake regarding landing page relevance is directing users to your website’s homepage, instead of the specific web page. This is quite common amongst e-commerce businesses. Even though the relevant web page can be navigated to from the home page, directing users to the home page will still damage your quality score.

Solution
If you were running an e-commerce business selling clothes, and your ad is for ‘children’s apparel,’ your ads should be directed to the page on children’s clothes rather than your website’s homepage of your website. Always link your ads to a page that is directly relevant.
 
4. Poor Keyword Research

When you’re doing keyword research for SEO, you’re looking for the keywords that are worth investing time and resources in. You’re looking for the keywords that are valuable to rank for and then try to narrow down which are within your current potential. keyword research for Adwords is different because I will only research a subset of all possible keywords, the ones that have the highest potential ROI.
Irrelevant keywords and keywords with low search volume are bad news for your quality score. If you have not been getting relevant results, then grab a coffee and a comfortable chair because it is time to start revising those keywords.

Solution
You should not have more than 20 keywords per ad group, as this could mean that your keywords and ad copies are not related. Pause keywords that are irrelevant and/or not converting to avoid excessive spending. Then use keyword planner to add fresh new keywords with high search volumes. Lastly, make use of keyword matches to get the most bang for your buck. To generate impressions, broad match is the way to go. To drive conversions, use phrase and exact matches.
 
5. How to use negative keywords

Negative keywords help you save money and can improve your PPC performance by easily increasing your click-through rates. Even if you picked out the best set of keywords, your ads might still appear in searches that are irrelevant. For instance, if you had ‘marketing’ as a keyword, your ad might appear next to searches for eggs, vegetables, groceries, etc. This is where negative keywords are useful in helping you avoid paying for irrelevant searches. 

Solution
Start adding broad, phrase or exact match negative keywords to your ad group or campaign. For example, if you were advertising your marketing company, you could add ‘eggs,’ ‘vegetables,’ ‘groceries’ as negative keywords. If your campaign has been running for a while, look through your search terms report and add irrelevant searches as negative keywords.
 
6. Targeting your ads

Targeting ads is an essential part of a successful advertising campaign. You may have designed the perfect ad, but you'll need to show it to the right people at the right time to better reach your goal. Google Ads offers different ways of targeting your ads.Targeting is extremely useful in directing your ads to the audience you want and drive conversions. This also ensures that you do not pay unnecessarily for clicks that won’t convert.

Solution
Location, audience and device targeting are some ways you can narrow down your audience. Choose targeting strategies based on your business goals. If you are looking for customers to purchase your products in your home country, use location targeting, so you do not pay for clicks from overseas customers that you cannot reach. Furthermore, it may be easier to reach customers via mobile rather than desktop targeting if your customers are always on the move.
 
7. How to Use Extensions

Ad extensions are great. Undoubtedly. They help your customers navigate your site and take action quickly without even going to your landing page. But there is a more practical benefit of using ad extensions – they make your ad bigger! The bigger your ad, the more real estate your ad takes on the search page, the higher the chances of your ad getting noticed and clicked are!

Solution
Get familiar with the different types of ad extensions and add them whenever it is suitable for your business. When in doubt, callout extensions are almost always applicable! 
 
8. Create the Most Effective Ad Groups

There are a lot of factors that go into how effective your Google AdWords campaigns are. Most people focus on optimizing their bidding strategy, keywords and quality score, but those aren’t the only parts of your campaigns that matter. Ad groups are just as important as any of those other components and if your ad groups aren’t set up right, you’ll never get anywhere with your campaigns—at least not anywhere you want to go.
Solution
You should create ad groups where the keyword groups, ad text and landing pages all match each other closely. It’s almost never a good idea to try to appeal to your entire audience in a single ad group.
 
9. Which Ad Position Is Best for Search Campaigns?

The ad positions will be different for two different ads as the components of their quality score (expected click through rate, ad relevance, and landing page experience) will be different (which influences ad rank and position).
May be you can use Adwords automated rules to increase your ad positions when it is low but you need to change your bid to do that. So again you are influencing/changing one component in ad rank (position).
A better approach can be finding the most suitable ad to achieve your marketing goals. Find the ad which bring more visits (CTR) or more sales/leads (conversions). Once you find the most profitable ad, you can test different positions by adjusting the bid.
Quality score and average positions are few indicators that can give you some direction in campaign optimization.
Solution
To adjust your ad’s positions, start playing with your Cost Per Click (CPC) bids until you are between the 3rd to 5th positions.
 
10. Ad copy testing in an ad group

Many marketers skip this step. Testing ad copy is usually dismissed as unnecessary, but the truth is, you never really know how your ads will perform. Even if you had the perfect ad copy that may be doing quite well, testing your copies is always a good idea.

Solution
Start crafting multiple variations of that perfect ad copy. This can mean having several ads with the same titles but different descriptions, or vice vera. 
 
Also, try adopting different angles to the copies. For example, an ad for a preschool can urge parents to sign up and secure a good future for their child or lure parents to sign up because of its excellent reviews. After running your ads, wait until they receive around 20-40 clicks before pausing the advertisements that are not performing as well.
 
By following these tips and avoiding these common mistakes, you can easily ensure that your AdWords experience is more efficient and far-reaching. If this is all too daunting, consider getting a Google AdWords agency to do all the hard work! Google Adwords is in the end a tool and those who use it well are the ones that stand at the top. It’s time for you to join them.
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Software Development Solutions
Small & Medium sized businesses should make efforts to understand online trends that could affect their success. The use of mobile applications has multiplied in usage due to the rapid increase in smart phone users.
 
Businesses have recently been affected by this time changing digital trend, and small & medium businesses should look for ways to benefit from it.
 
By observing closely how potential consumers might interact with a business digitally, they can have better insights to customers’ buying trends.
 
What are the Advantages of Adopting Mobile App Marketing for Small Businesses?
 
The ability to reach your customer 24/7 is very crucial. Recent statistics show that people spend more time on mobile devices than on TV. This allows businesses to reach prospects and customers from mobile. The advantages that small businesses can gain from mobile app development services are Multifold.
 
1. MOBILE HAVE CAPTURED OUR CREATIVITY
 
In contrast to conventional websites which crush your 6-inch mobile display screen, apps thrive as an intuitive buying and browsing opportunity.
 
2.  APPS ARE SOCIAL MEDIA BUTTERFLIES
 
We are by utilizing nature social creatures and portable application improvement is the predetermination of social interaction. Coordinating social capacities comprehensive of criticism, likes, in-application informing et cetera on your application can help your business venture upgrade its societal position.
 
3. INCREASE IN SALES AND SERVICES
 
There has been a incredible change in the manner humans purchase and promote services and products. Customers are greater knowledgeable approximately the looking for alternatives they've. That stated, it's far critical that you provide your customer with a devoted app, focused on presenting clients with the facts they may be searching out. Don’t neglect that higher service is one of the pleasant practices to force extra sales. Cell apps are excellent for service and resource.
 
4. ATTRACTS A LARGER, MORE YOUTHFUL TARGET AUDIENCE
75% of the millennial’s use mobiles. They are dependent on their mobiles, and they keep away from the use of outdated strategies. Consequently to attain this target audience, groups want to have apps that are user-friendly.
 
5. MOBILE APPS ARE CUSTOMER FRIENDLY
Apps have garnered reputation because they are extraordinarily client friendly. They're smooth to use in assessment to web sites. In truth, apps have been for the maximum element designed to provide the following level of usability. The blessings are even more while organizations decide to increase a custom mobile app that permits extra flexibility and might deal with specific client wishes.
 
6. 24 HOUR AVAILABILITY
Mobiles are continually in our hands. Clients can have interaction with the enterprise at any time. From placing new orders to tracking the orders, everything is at the finger guidelines 24 Hour. This sort of service takes apps to some other degree.
 
7. CUSTOMER ENGAGEMENT
Customer can connect with the business venture in car, shopping center or even in deserts. Moreover, you could utilize their district and profile records to tweak your offers on the off chance that you need to make them more important and engaging.
 
8. APPS BOOST INTEREST
Applications make the show of administrations and items clean. Each time they need to purchase something, they can truly utilize it as a one-counteract factor to get all the data they require. Furthermore, every time you refresh the substance material, you could tell them and they can get the essential look at the new items or administrations you have on offer. This solicitations and entices clients to try out your application on a general establishment.
 
9. REAL TIME RICH DATA TRANSFER
Typically, the procedure of data collection is extremely slow. But apps make this very quick. Mobile apps make it easy to capture facts about customer options and moves on your app. This information can be used to deliver personalized content material this is applicable to the man or woman consumer as well as for making decisions on the way to enhance your app based on how clients are definitely using it. Make certain you provide your customers the option to opt-in to a statistics program and explain to them that it will be used to improve their purchaser revel in.
 
10. MOBILE PAYMENTS ARE EVERYWHERE
The growing trend of mobile payment makes it a secure means of transaction. Sensitive data such as credit card number, pin and password are usually replaced by symbols. The customers don’t need to share any sensitive information and thus there is no possibility of leakage of personal information.
By developing, a mobile app integrated with mobile payment option, customers will feel secure about their transaction and private information. While on the other hand, companies can benefit from the transaction fees that are made by the customer.
 
11. MAXIMIZE SALES AND REVENUE
Mobile app transactions have increased in recent years due to consumer preference and flexibility it offers. Once the users are confident with an app delivering expectations beyond their imagination, they will spend without any hesitation. Customers are more focused on user experience and the apps that are more focused on user experience tend to have more sales and engagement.