Planning to develop an ecommerce website but not so sure how to find the best ecommerce development company in India? No need to worry, we have solutions for you.

eCommerce development services help businesses boost their revenue & maximize their consumer reach through the combination of user-centric solutions, omni-channel presence, and customer analytics tools.

If you are looking for best eCommerce website development in India as well as development companies, you have come to the right place. Here, we will talk about choosing the best ones, interview potential developers, and choose the best design and development company. You may also be interested to know how to choose best eCommerce development companies in India.

We are here to help you out in selecting the best eCommerce development companies in India. Here, we will cover the most important aspects as discussed below. But first, we will give you information on the eCommerce management platform and business models for eCommerce website development. 

Types of eCommerce Business Models

There are various eCommerce business models for online website development. You should try to find the best eCommerce development companies in India specializing in the business model you want to develop. Below, we have given information on the different types of eCommerce business models. 

• Business-to-Customer(B2C)-This is the most popular model of the eCommerce website. In this model, the sell/exchange of goods or services happen between a business and a customer.

• Business-t0-Business(B2B)– In the B2B model, the sell/exchange of goods or services takes place between the two businesses. For example, a T-shirt company selling T-shirts to a wholesaler.

• Direct-to-consumer (D2C)– In the direct-to-consumer model, the sale of the manufacturer’s products or services happens directly to the end customer without any intermediaries. This model has gained more popularity over the last few years. 

Nowadays, it has become important for businesses to have their own eCommerce website. The next section will tell you the benefits of having an eCommerce website.

Why Should Businesses Have an eCommerce Website?

In today’s world, people want everything at their convenience. An eCommerce website can help businesses improve their customer experience. Here, we have given the reasons why businesses should invest in an eCommerce website development in India.

1. Expands reach & attracts new customers: Building an eCommerce website is the best way to take your business to the next level. An eCommerce website can help you expand your reach and attract new customers through your products and services.
2. Increased sales and boost your revenue: The expanded reach will aid in increasing sales and therefore boost revenue. An eCommerce website will give you more sales due to its convenience and ease of use.
3. Low setup and maintenance cost: An eCommerce website development cost is low compared to that of setting up an offline store. With an eCommerce website, sales, payment processing, order tracking & management, etc. can be automated online. This helps you to save time & money that would otherwise have been spent on setting up the staff, wages, etc. 
4. Maximize marketing opportunities: An online website can help you give your business more exposure and increase marketing opportunities. The chances of your brand being discovered by your prospective customers’ increases and your website can be found on search engines easily. 

Now, you know that developing an eCommerce website can help your business extensively. However, there are undoubtedly several other factors that you should consider before your eCommerce website development that we have mentioned here.

Factors to Consider Before eCommerce Website Development in India

Having an online store is the best way to expand your business reach and increase conversions. By partnering with a trusted top eCommerce developers in India, you can build a highly secure and scalable eCommerce website. Below are some factors that you must consider before eCommerce website development in india.

• Market research: Conduct thorough market research to know and understand the actual needs of the market and customers. Discern which products or services you want to sell. If you already have a physical store, then you can start with selling those products. 

• Competitors: Analyze your competitors and recognize their weak points. Know how you can be better than them and try to identify ways to highlight your USPs to attract customers.

• Evaluate Revenue: Based on the eCommerce website development investment, cost, and maintenance, update the pricing of your products/services. To ensure sustainable growth of your business, you need to keep the pricing accordingly.   

• Marketing strategies: To build a result-oriented eCommerce website, you must utilize the best marketing strategies. Identify and implement the marketing tactics you think would work best for your business.  

• eCommerce website development budget: To develop the best eCommerce website, you need to decide on the branding, web design, features, capabilities, and technologies you want to utilize. Considering all these things, you must wisely determine your eCommerce website development budget.  

Now, we will discuss the factors that you should consider while choosing an top eCommerce developers in India. 

Evaluate The Agency’s Track Record

When considering an eCommerce website development company, it’s crucial to ensure they have an appropriate track record of successful tech partnerships. It is common for any online business to display the portfolios of their previous works on their official websites, which often include case studies & tangible results. Take your time to thoroughly evaluate all these materials and contemplate how they will align with your business requirements. Ideally, you should look for a company that possesses experience within your specific industry domain.

Apart from that, it’s also important to request referrals from the agency. A reputable company will gladly offer a complete list of previous portfolios & give referrals to the satisfied clients they have collaborated with. If any company avoids or is reluctant to provide this info, consider it a red flag & start exploring other technology partners.

Check The Client Reviews Sites Like Clutch and G2

Online review sites like Clutch and G2 allow consumers to make the right hiring decision. According to statistics, approx 63% of clients trust eCommerce development companies in India with ratings & reviews as compared to any brand with zero reviews. This is because the lack of reviews and ratings minimizes the online hiring or purchasing rates.

By leveraging the valuable insights shared on company review sites, people can easily gather information about the technical expertise and employee strength of the company. This helps them smoothly assess the credibility, reliability, and satisfaction levels associated with the company’s offerings. Therefore, it is beneficial to use a client review site to find a reliable eCommerce development companies with positive reviews.

Hire Sphinx as Your eCommerce Tech Partner

Tired of searching for the best eCommerce development companies in India for your business? Stop your search at Sphinx Solutions today. As one of the successful & leading agencies, Sphinx offers a comprehensive range of eCommerce website development services for SMBs and large-scale enterprises. The company allows brands to drive more sales with top-notch eCommerce solutions on different platforms like Shopify, Magento, Woo-commerce, Bigcommerce, Drupal, etc.

Apart from that, Sphinx also offers an eCommerce cost calculator that gives you a detailed and transparent budget estimation of your project. Whether you need to create a website from scratch or modify an existing one with new features and functionalities, based on your project requirements, you can estimate your total eCommerce website development cost with the help of this calculator.

Interview Potential eCommerce Developers

When interviewing potential top eCommerce developers in India, consider the following questions. Most of these questions are trickier than you think, and there is no right answer. Instead, you should aim to discover the best in them and see if they can provide you with the metrics you need to measure your business success. 

For example, if your business sells toys, ask the candidate how long he or she has been involved in the toy industry and if they are familiar with different types of funnels.

The e-commerce industry is competitive, and everyone wants an individual who has experience in all aspects of e-commerce. Look for experience working with a wide variety of e-commerce platforms. 

Interviewing potential eCommerce developers for their experience and knowledge is crucial to ensuring success. Moreover, developers should be knowledgeable about the latest trends and news within the industry.

Choose an eCommerce Website Design Company

While choosing an, eCommerce website development companies in India there are many factors you should consider. The first consideration is whether the company has the expertise you need for your e-commerce website. You should be able to see the quality of work in their portfolio. You should be able to see the finished product, as well as the experience of their project team. The more you can see about their work, the better understanding you can build.

The next consideration is the budget. You want a top eCommerce developers in India that works within your budget. Ask how many team members will be working on your project, as you don’t want to end up with a company that is unable to deliver as promised.

Additionally, look for the size of the company and whether it will be able to provide you with a custom quote for your e-commerce website development.

Check Technical Expertise

While choosing an eCommerce website development in India, it is essential to find a team with a broad range of experience and technical expertise. The team should also have experience and know-how in the latest technologies to create an exceptional e-commerce solution for your business. Ensure the following details that will help you to choose the best.

Ensure the company has an active and informative blog section. The blog section should have feature articles and other content by experts in the field. The portfolio of an online store developers in India can provide insight into the work of each project manager and the capabilities of the overall team.  If the company is new to the industry, it can be best to start with a client that has already worked with them. An experienced organization will have a portfolio of work that can prove its abilities and show that it has the necessary skills and experience.

Choose eCommerce Website Development in India
While choosing eCommerce development companies in India, you need to keep a few things in mind. First, the developer must be familiar with the CMS, or content management system, that you have chosen. Second, the developer must have experience developing various kinds of eCommerce websites. 

The e-commerce website developers must be well versed in HTML, PHP, CSS, and XML. Third, a developer should have a proven track record of successful eCommerce development services.

However, if you’re looking to expand your search beyond India, you could also consider hiring an eCommerce developer from Toptal, a global platform that connects businesses with top freelance software developers, designers, and finance experts worldwide.

Top eCommerce Development Companies in India

The e-commerce development process is an ongoing one. Your developer should follow agile development methodology and possess a mindset that fits your needs. You want a developer who will respond quickly and effectively to any problems or changes that arise. 

A top eCommerce developers in India who is flexible and agile will help you increase the success of your online store. You should also consider the company’s reputation. Look for testimonials, ratings, and other reviews to build trust and authenticity. Visit their websites and view examples of their work.

The Best eCommerce Development Platforms

E-commerce developers use various eCommerce development platforms such as Magento, Shopify, WooCommerce, BigCommerce, Drupal, PrestaShop, Opencart, etc. You must choose the eCommerce developers with proficiency in the eCommerce development platform that you select for your eCommerce website development. 

Below we have given information on the best eCommerce development platforms that you should prefer.

Magento 

Magento is an open-source platform for eCommerce development and offers various options for integration and customization. The highlight of this platform is its flexible Content Management System, advanced SEO, extensions, hosting and multi-website options, etc. 

Shopify 

Shopify is one of the most popular eCommerce development platforms with a user-friendly interface. It comes with many advanced functionalities and in-built marketing tools. Shopify can handle everything from the hosting, themes, and payment gateway to the sales channel. 

WooCommerce 

WooCommerce is an open-source eCommerce development platform that helps turn a WordPress website into an eCommerce store. It provides a wide range of features such as order tracking, inventory management, shipping integration, secure payments, etc. 

BigCommerce 

BigCommerce is a Software as a Service (SaaS) platform that can help you build a robust eCommerce website. This platform is ideal for medium to enterprise-level businesses with large and complex inventories. It also offers many features like customization, multichannel selling, SEO optimization, complete cart handling, etc.

eCommerce Website Development Cost

An eCommerce website development cost depends on many factors. However, on average, an eCommerce website development cost range from $10,000 to$250,000 or above. 

The pricing of retail eCommerce website development in India depends on the complexity of the project, the features incorporated, the platform you choose, and the type of eCommerce development company India you select. 

Below we have mentioned the main factors that affect the eCommerce website development cost. 

• Website Design- The cost of an eCommerce website depends on the design you select. If it is a template, the price would be less, but if you want a fully customized design, the cost will go to the higher end.

• eCommerce Platform- There are various eCommerce development platforms with different capabilities and features. The eCommerce development cost depends on the platform that you choose for your project.

• Features- The features you want for your eCommerce website widely determine its cost. For instance, if you want to include more complex features & functionalities, then the price would increase depending on the tech stack utilized for it. 

• SEO Optimization- For building a ready-to-launch eCommerce website, you need to have an SEO-optimized website to drive traffic. Having a fully integrated marketing plan website can increase your eCommerce development cost. 

• Data Importing- If you want your previous data to be imported for eCommerce website development, it might increase your development cost. However, you must make sure that your database has all the data needed to operate your website. 

• Shipping functionality- The more complicated the shipping features, the higher the eCommerce website development cost will be.   

• 3rd Party Integrations- Adding 3rd party integrations to your eCommerce website can increase the overall cost. However, it is necessary to make an eCommerce website work with ERP. 

Conclusion

Finding the best eCommerce development companies in India will help you to build successful projects for your business. It will result in customer satisfaction, which will boost conversion rates for your business. 

Sphinx Solutions is the best eCommerce development companies in India that can help you build an eCommerce website for your business as per your needs. We have a team of experienced developers proficient in building a robust eCommerce website. Our professionals are adept at utilizing different eCommerce development platforms such as Shopify, Magento, WooCommerce, and BigCommerce. 

We provide end-to-end eCommerce solutions to help businesses meet today’s market demands. With more than 12 years of experience and 500+ happy clients, you can trust us for your eCommerce website development.  

For more information and to get a fixed quote for your eCommerce website development cost of project, schedule a call with our experts or email us at sales@sphinx-solution.com.

In this tech-savvy fast forward world, a software system has become one of the integral parts of every modern business. From a simple web platform to an advanced mobile application, software development solutions is thriving in several industries that are consistently evolving to meet all demands of individuals and businesses.

However, designing and developing a feature-rich software system is a complex and long endeavor. It needs efficient execution, careful planning, and proper testing to ensure the final product is secure, reliable, and scalable. This is where the software development process comes into play. 

In this blog, we are going to discuss different stages of software development and it’s all other aspects. Technically, the software development life cycle (SDLC) consists of 6 main stages. All these stages are the integral parts of any software development projects. So, let’s get started.

Step 1 – Planning and Analysis

The first stage consists of two distinct parts – planning and analysis.

The planning stage of the development of software process involves gathering information from the clients and stakeholders about the requirement, expectations, and budget.

The analysis stage of custom software development involves the evaluation of the project feasibility with the given resources on the stipulated budget.

Since each business has unique needs, the requirements, features, and budgets of similar SDLC can vary significantly. You can use a software development price estimator to receive a near-accurate estimate for your software development project.

Step 2 – Design

During the design phase, your software development team will chalk out the basics including the system design, templates, platforms and frameworks, and programming language.

It will involve the development of a prototype and a pre-production version of the software for you to consider.

Step 3 – Development

Development is a multi-step process. The custom software application development company begins the coding and final design work according to the client’s feedback.

Development is the most critical step of the software development making process. The top software development services company in India begins the design and development steps almost simultaneously.

It saves time and resources and allows the team to begin working on the code with enough time for quality assessment.

Step 4 – Testing

No SDLC is complete without testing. Whether you are looking at the top software development company in the USA or India, make sure they include rigorous QA and testing in their SDLC.

When you are looking for a high quality best custom software development companies near you, make sure they follow –

• Performance testing
• Functional testing
• Unit-testing
• Security testing
• Usability testing

Step 5 – Deployment

Once the final software version is tested and all its kinks are smoothened out, the software developer company will plan with your team regarding the deployment or launch of the software.

It is up to you whether you want a mass release or a canary release. Your software development team should be able to guide you through the software development methodology including deployment strategies for maximum views and downloads.

Step 6 – Maintenance

The responsibility of a good software development company doesn’t end with the deployment of new software. You should ensure that the company takes care of your software upgrades, bug fixing, and OS upgrades.

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How to Find a Good Software development company near me?

You can always ask Google for a list of software development companies near you. Or, you could search for something along the lines of “Top Software Development Company in the USA” or “Software development company in New York.”

You will get a long list of at least 20 companies that offer custom software development services. The real problem is choosing the right company.

So, here’s how you can do that –

Should I Work with a Software development company in New York?

Numerous experienced teams are working on software development in New York. Many software development companies in NY are working on global projects. However, none of their services are cheap.

You can definitely choose to work with a software development company in New York if you have the budget allowance.

How do I Find The Top Software Development Company in India?

Outsourcing software development solutions to Indian software development companies is a smart move. Indian companies not only charge less, but many of them have the right experience for quick and state-of-the-art software development.

Before outsourcing your needs to any of the Top Software Development Companies in Pune, you should consider the six points mentioned in the previous section.

How do I Get in Touch with the Top Software Development Companies in Pune?

When looking for “Top Software Development Companies in Pune” on Google, filter the results by rating. Try to shortlist at least 5 companies with a minimum of 4.0 and up rating.

Next, visit their websites and take a look at their portfolio. If there is a list of available clients, talk to them for direct feedback. A software development company with happy clients is what you should be seeking.

The ideal company keeps open two-way communication channels with their clients and considers their feedback during the design and development process. 

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Final Words

While the process of software development offers a structured framework, it’s crucial to adapt it to the unique characteristics & needs of each project. Continuous improvement and flexibility both play important roles in an ever-evolving technological landscape. 

By embracing a customer-centric and iterative approach, agile offshore software development companies ensure that the final product perfectly aligns with all business objectives and user expectations. Want to know more about the software development life cycle and how agile offshore companies can benefit your project? Talk to our experts for authentic guidance and discover how adaptable development can lead to success.

In today’s competitive business landscape, having a strong online presence is crucial to stay ahead of the crowd and achieve long term success. Whether you would like to extend your business digitally or reach a wider audience base, making a website with sophisticated features is important. A sleek, simple, and feature-rich website not only helps you find more customers but also enhances your user experience, and drives sales significantly. In this blog, we are going to discuss how to make a website from scratch. Let’s get started.

How to Make a Website?

Creating a website for a business usually involves a number of activities and steps. Here is a quick guide to the simple website development process. 

1. Define Your Project Purpose & Business Goals

Before you embark on your website development journey, it’s important to understand what your project objective is and also define all your business goals. You can start by finding answers to the following questions:

• What’s the key purpose of your website?
• Who’s your target audience?
• What goals do you need to accomplish?

Defining all your project goals and purposes will help you make well-informed decisions throughout the business website design process. Some of the simple website functions include:

• Selling digital or physical products
• Providing services
• Posting data or information about the company
• Expressing your brands
• Sharing announcements and updates in a blog
• Highlighting customer reviews
• Turning visitors into major leads
• Growing your target audience

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2. Select a Website Builder

Selecting the right website builder accelerates the overall speed of the full-stack web development process. Website builders refer to the tools that are used to design stunning web pages & add features. Some of the important website builder features include: 

• Themes & templates to boost creation
• Drag & drop design tools
• Custom options
• AI content creation features
• Images & videos content library
• Website, marketing & sales optimization

Over time, you need to upgrade your business website with advanced features and functionalities. The right website builders like Shopify website builder will allow you to modify your codes & take necessary actions if required. 

Shopify website builder: Shopify website builder is a great choice to develop different kinds of websites and online stores. When you develop a site on the Shopify platform, you will get access to mobile-responsive themes, customizable, & 24/7 live support to  develop your business website.

Once you start promoting content or selling products, the Shopify platform offers everything that helps you connect your audiences more effectively. You can easily accept payments, and customer info, capture leads, and automate emails within the Shopify platform.

3. Select a Web Host

All websites are hosted on the server. Web hosting makes space on the server for your website & its accompanying data.

However, selecting the right hosting service provider is quite challenging as every service provider provides different plans with domain email accounts, storage, and data transfer limits. 

You should consider several factors like server location, uptime, customer support, and the resources offered by the provider. If you choose Shopify eCommerce host, you will get:

• Unlimited bandwidth: You do not have to charge for your website traffic.
• Payment Card Industry compliance: PCI compliance helps to keep your customer info safe & secure.
• Fast servers: With fast servers, your customers can load the website instantly, no matter where they are.
• Unlimited email forwarding: It helps to save your time & also helps your business look more professional.
• Own domain: It will help you make & register your own domain name for your business website.

4. Choose Your Domain Name

A domain name refers to the digital address of your website that allows people to find your online business on the internet. It’s crucial to choose a domain name that perfectly reflects your brand value. 

It should be unique, quick to remember, and keyword specific. A domain name not only enhances your business credibility but also helps your website achieve better search engine rankings. While choosing the right domain name, you need to focus on the following things:

• Keep it simple and appropriate to your brand
• Select a TLD or top-level domain (if possible)
• Consider region-specific domains (.co.uk, .in, etc.)
• Include relevant keywords

5. Select The Website Theme and Layout

After selecting the right domain name & hosting, your site is ready to be developed. Now, you need to find the perfect website theme and layout to match your brand and content. Before finalizing your design, plan the overall structure of your website. Make a proper roadmap that perfectly outlines the main web pages. Consider the below pages that are common for any websites:

• Home Page
• About Us
• Services
• Contact Us
• Blogs & News
• Testimonials

Technically, website themes are designed and developed for specific applications such as online stores, eCommerce, blogging sites, etc. To choose the best theme for your business website, you need to consider the following:

• Select a theme with several variations
• Look for multiple built-in features
• Never select themes based on colors & fonts only
• Test and preview different themes before finalizing

6. Design The Website & Add Content

Web design is one of the important elements as it grabs and retains customers significantly. To start your web designing process, you have to consider the following factors: 

• Responsive design: You have to ensure that your website looks & works well on any devices, including desktops, smartphones, and tablets.
• User-friendly & smooth navigation: Smooth web navigation makes it easier for your visitors to find what they are searching for with an intuitive and sophisticated menu structure.
• Visual appeal: Use attractive images, consistent branding, readable fonts, and catchy content to make your website more visually appealing.
• Optimized load times: Use efficient coding and compressed images to minimize the page load times of your website.
• CTA (Call-to-Action) button: Enhance user engagement of your website with well-placed CTA buttons, such as “Contact Us,” “Sign Up,” “Buy Now,” etc.

Now, you need to start adding engaging content with relevant keywords to your website. As content is the most important element of a website, you need to focus on its quality and user-friendliness. Moreover, you have to use the best SEO practices to optimize all your website content for better search engine rankings.

7. Add Business Tools and Apps

Business tools bring a number of opportunities for any website and they also help in enhancing customers’ experiences & boosting sales. These third-party apps can connect your business site through external sales channels and social media. They upgrade your page design and content and make your fulfillment & shipping process streamlined. Many website builders have several libraries and integrations. However, with Shopify apps, you can:

• Create your email marketing list
• Easily run Facebook ads
• Add payment gateways to your cart
• Focus on Google data analytics
• Make loyalty programs
• Make lead-generation pop-ups
• Choose trending products to start selling online
• Integrate with other selling websites
• Provide live chat support

8. Test & Publish Your Website

Now, your website is almost ready. However, before you launch your website, you need to test it thoroughly to ensure that it loads, works, and functions perfectly. You must check for broken links & design inconsistencies and also verify that all interactive features & forms work as intended.

In addition, you can also run a quick user experience check to ensure all services and products are properly placed and described. Once you are fully satisfied with the functionality, design, and content of your business website, it’s time to make it live. Notify your target audience through marketing channels, social media, and email.

Final Words

Making a website is a step-by-step process, exemplified by our portfolio project "Satsure." Proper planning, design, content, and ongoing maintenance are crucial for website success. By following these best practices, you can build a website that aligns with your target audience and achieves your business goals. Whether you're creating an eCommerce platform or a personal blog, a well-designed website like "satsure" unlocks opportunities and expands your reach.

It’s likely that you have heard the term omnichannel. However, few exactly understand its significance in their ecommerce business. This is a marketing approach that offers an integrated and seamless shopping experience to customers across several touchpoints, including web, mobile, and brick-and-mortar. Omnichannel brands aspire to deliver from a set of channels that cater to the preferences of customers.

In the Omnichannel pool, the digital path-to-purchase significantly impacts how customers interact with businesses & how they shop. Customers, mostly Gen Z buyers, want a personalized omni channel experience with a robust digital capability, both online & offline. They don’t like traditional channel boundaries. According to the ecommerce website development companies, younger buyers are increasingly preferring to evaluate their favorite brands and make their shopping experience more comfortable. 

To embed the omnichannel ecommerce solutions experience into traditional retail strategies, retailers start paying attention to their consumer priorities and developing a clear-eyed view of what it will take to make a decisive advantage. Continue reading and know how brands leverage omnichannel strategies to optimize consumer behavior and choice.

Why Omnichannel Strategies Fail?

Omnichannel strategies need a focus on value creation. Before expanding the omnichannel capabilities, retailers should consider the underlying value drivers for their particular business needs.

Otherwise, due to the acute margin pressure and multiple technologies & approaches, retailers may invest in improper things & fall into downward spirals quickly which will ruin their business value. Moreover, a lack of clarity also disrupts many omnichannel efforts. Here are three most common issues that destroy omnichannel efforts:

1. Murkey understanding of how to prioritize omnichannel:

According to the research, very few retailers have only built alignment for their business on an omnichannel agenda that includes current status and a long-term vision. Without a proper strategic alignment, businesses often stop investing in fashion, funding huge priorities in-store operations, e-commerce, marketing, supply chain, and technology.

2. Avoiding the customer value:

Only focusing on the technology rather than customer values is another common issue that hobbles efforts. Many retailers prefer to embrace flashy and tech-enabled innovations such as Bluetooth beacons and smart mirrors to make a uniqueness. But without considering customer needs & deciding how all these investments and innovations will sustain the value at scale, retailers sometimes stop continuing to embrace innovations that disrupt capital expenditures.

3. Fail to sequence:

Many retailers have a tendency to take ecommerce solutions and omni channel initiatives without focusing on the critical thinking that is required for identifying the initial stage & particular capabilities to achieve success at each stage. Eagerness to transform an innovative concept into action or pressure to stay on top of the competition prompts some businesses. But without investing in the proper fundamentals and unclear sequencing approach, retailers stop with fragmented investments. This also drains the value. 

Know The Strategies To Set Your Ambition

Successful retailers always let customer experience and aspirational strategic ambition decide what strategy to pursue. Retailers may make mistakes due to the misalignment of underlying capabilities and ambition. Though an omni channel platform has too many variants, it has only three primary strategies – commerce, personalization & ecosystem.

Each strategy can create long-term value if it’s executed well. Retailers can focus on one single strategy & then excel as a personalization expert, or, with the appropriate fundamentals, they can easily move along the sequence & expand them into multiple business models 

1. Commerce:

Retailers take this strategy – digital-first and physical-first brands both – invest in cross-channel connections (targeted) and prioritize a single channel for supporting the purchasing experience such as ordering online & return to store ability. 

At a basic level, the commerce model enables retailers to achieve a minimum omnichannel performance threshold. However, some retailers with high capabilities take this model to a different level. 

For instance, Best Buy, one of the omnichannel marketing examples, has built an in-store experience with classic offerings that help customers explore smart-home tech solutions. In addition, popular brands like Everlane and Warby Parker prioritize digital but they have also added physical presence for driving high consumer convenience and excellent brand awareness. 

2. Personalization:

While many retailers personalize engagement to some degree, some retailers who rely on the omnichannel personalization model go far beyond lookalike segmentation and primary retargeting. They consistently shape tailor-made interactions across all channels.

For instance, Sephora, another omnichannel example, offers personalized push notifications and rich in-app messaging to its consumers. It also allows them to book beauty consultations from their smartphone devices. In-store technology enables “cast members” to access the favorite items of the consumers & also suggest new items that perfectly align with their consumers’ profiles. 

Consumers can also take advantage of scanners to properly match items to their particular skin type and hair color. Moreover, the Beauty Insider loyalty program of Sephora taps customer data across mobile, web, and email for driving in-store & online purchases. Achieving this kind of personalization level significantly enhances process integration and data-management capabilities. 

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3. Ecosystems:

This is the final model that expands the overall brand experience and it offers an ever-evolving platform of community-based interactions & content to the consumers. Instead of converting into retailers for the occasional interaction, consumers can easily create an omnichannel ecosystem as a part of their lifestyle. This is a long-term relationship that pays plenty of dividends. 

For instance, Nike uses Run Club and SNKRS apps that cherish running groups, in-person meet-ups, and other events. Moreover, the Training Club app powered by Nike offers multi-week fitness and workout programs. These unique investments transform Nike from just a sports apparel & shoe brand to the day-to day-routine of individuals. This kind of omnichannel ecosystem allows retailers to extend to adjacent business models. 

Each omnichannel model needs distinct foundational capabilities

How To Choose The Right Strategy?

Top-notch retailers first focus on strategic & customer goals, then they accordingly set their omnichannel strategies. For instance, an apparel retailer knew it was essential to both rejuvenate the in-store experience & extend the ecommerce platform capabilities. Unfortunately, commerce models would not give them enough opportunities, since competitors would be racing to gain the same capabilities. Moreover, the ecosystem model can be an overreach, since information & data showed that what consumers exactly wanted were tailored experiences.

Apart from that, many retailers also want to provide fully personalized experiences, but the personalization model can be very relevant to businesses where convenience and accessibility both play a big role for the customers. Moreover, when retailers start trying to reach another level without making any proper foundational capability, they fail.

Technically, every omnichannel model contains some unique foundational elements & these elements have a certain significance. In personalization, for instance, businesses that need success should have a flexible app & site infrastructure, tech stacks, and integrated cross-channel information that fulfill inventory-fulfillment capabilities, cross-functional teams, and personalization to customize the major touchpoints in the value chain. 

These core requirements allow retailers to compete in a proper space. Apart from that, retailers must consider additional capabilities that allow them to easily stand out from the competitors & offer exceptional value. What is the core & what will give leadership – understanding both will help retailers strategically place their bets

How to Leverage Omnichannel Marketing?

Making an omni channel experience needs a strong foundation & integrated marketing approach. Your channels should collaboratively work together for driving the best-in-class experience for your potential customers. Here are the five key steps to consider: 

1. Research & collect insights:

As you know, the omnichannel marketing approach aims to deliver the best experience to the customers. But to make a customer-oriented approach, you have to understand all your customer’s needs. 

You need to start by collecting insights into your existing customer experience. Then you should pay attention to customer reviews, voice-of-customer surveys, or focus groups. Capturing this feedback and gathering all insights will help you adapt your strategy.

2. Segment your customers:

Next, you need to segment your customer base in a proper way. Though there are too many ways to segment, you should find which will perfectly work for your business. The customer segmentation process aims to find out the distinct group with the target market that will help you customize your offerings to the customers.

Why is it so Important?

Customer segmentation enables you to create a tailor-made strategy to reach multiple groups instead of a one-size-fits-all option. The below factors will help you segment your customers: 

• Geographic region
• Income range
• Interactions with campaigns
• Generation
• Values
• Online behavior

3. Map the customer journey:

Knowing the customers & which channels each customer segment uses is essential but this is not everything. You have to map the entire customer journey in a proper way. Mapping will help you know the thought process of your customers. There are too many ways that the customer journey could have been reordered or diverted, however, your customers still want an unparalleled experience. The customer journey is not very linear or simple but digital and traditional channels may significantly vary by the type of customers. Any effective marketing strategy always needs a clear and in-depth view of what customers really want.

4. Take advantage of automation:

Marketing automation tools help you smartly segment your target audience, schedule your campaign, personalize the messages & easily measure the effectiveness. So, leverage automation as much as possible. Here are some examples of how automation tools give you control over your strategy:

• Chatbot: Create a chatbot to quickly answer customer queries & concerns. It helps to give more attention to complex issues. 

• Tech stack: Use tech stack to support top-notch integrations so that you can get a real-time image of your business & make a proper decision on data.
• Behavioral triggers: Set up triggers to offer personalized marketing across your customer journey. As a result, prospective buyers can witness the right message every time.

Key Perks of Omnichannel Marketing Strategy

1. Helps to gain high customer loyalty and retention:

Consumers always prefer to purchase products from a brand they love. The omnichannel strategy offers a consistent and seamless experience across multiple platforms. 

2. Enhances better customer experience:

By utilizing an omnichannel marketing approach, customers can easily engage on multiple channels & get a seamless experience that significantly improves customer satisfaction and engagement.

3. Increases sales

Due to the advantages of multiple channels, an omni channel strategy helps brands reach a massive customer base. It makes it easier for retailers to drive more omnichannel sales and at the same time enhance CLV or customer lifetime value. Studies show that omnichannel consumers usually spend 20% more than other shoppers.

4. Makes a unified brand experience:

Omni channel retailing approaches make a consistent and unified brand experience easier for multiple channels. In addition, high customer engagement and customer loyalty also lead to higher ROI and more conversions.

5. Makes it easy to enhance inventory management and optimize stock levels:

An omnichannel marketing strategy helps businesses understand the inventory better. Moreover, this strategy can make creating customer segments & capturing customer data easier which leads to personalized experiences.

Create an Omnichannel Experience for Your Brand Today

A few years ago, the concept of an omni channel ecommerce marketing approach was absurd. But nowadays, it’s mandatory. The majority of customers prefer to get in-store and various online shopping experiences before they make a purchase. So, limiting yourself to a few platforms can be hurtful to your long-term business growth. By concentrating on the multichannel journeys that your customer’s value, you can deliver personalized attention & offer the best solution to your customer. For more info, get in touch with our experts.

Many professionals recognize that low code is the future of app development. The reason being the fact that it is a better alternative to manual coding. Nowadays, more businesses and enterprises are turning toward top low code solutions platforms for developing business-related software. Low code mobile app development platforms allow developers to execute development faster with fewer errors.

In this blog, we will give you more information on the top low code platforms in 2022 that you can consider utilizing.

What Is Low Code Platforms?

Low-code platforms help businesses develop applications and software with minimal coding in less time. These low code app development platforms come with base-level code, scripts, and integrations. This makes it easy for enterprises to build or scale apps without developing complex infrastructures from scratch.

Top Low Code Development Platforms

In this section, we will tell you in detail about the best low code no code platforms that you can use for low code app development.

1. Mendix

Mendix is one of the popular low code app development platforms. It is a cloud-native RAD platform that depends on robust systems such as IBM cloud and SAP cloud. The highlight of this platform is its visual modeling and collaboration tools, compatibility testing, source control, and reusable components. Mendix platform is also backed by automation and artificial intelligence systems. With its Enterprise edition, you can automate backups and carry out horizontal scaling.

Pricing plan: The Mendix pricing plan depends on the number of app users. However, the community version of this platform is free. There are other plans as well i.e., Single app ($1875/month), Pro ($5375/month), and Enterprise ($7825/month).

2. Kissflow

Kissflow is a Business Process Management and Workflow Software. It allows developers to create their own apps with no coding and an easy drag & drop feature. This cloud-based solution comes with more than 45 pre-installed apps. You can also access this platform from mobile. Its data security and synchronization functionality make it a good choice for top low code app development.

Kissflow Pricing: Kissflow offers a free trial version. The pricing plan depends on the number of users, and the standard version costs $9/user. 

They have special pricing plans for educational and non-profit organizations. You can contact them to get a quote for a multiple-user plan.

3. Appian

Appian is among the best free low code platforms that can help businesses develop applications faster. This platform provides no-code integration to AI/ML platforms through Microsoft Azure, Google Cloud, and Amazon AWS. Additionally, it allows easy sharing and real-time process monitoring. The only drawback of Appian is its complex integration testing.

Appian Pricing plan: You can try its free trial version. Standard licensing costs $90/user. 

4. Creatio

Studio Creatio is an intelligent low-code and business process management platform. Its Artificial Intelligence and Machine learning tools allow businesses to streamline their business processes. The Creatio marketplace offers many pre-built apps and solutions that you can use directly. It also offers an excellent UI for visual modeling. Its easy-to-understand graphics and dashboards make it a great option for low code app development.

Creatio Pricing plan: Creatio offers a 14-day free trial. The enterprise edition starts from $25/user/month.

5. GeneXus

GeneXus is an AI-based low code development software that allows you to create apps for multiple platforms, such as mobile native & hybrid apps and progressive web apps. The highlight of this platform is that it supports the highest number of databases. It also has an interoperability capability that allows system integrations. With GeneXus, you can deploy apps on the cloud, on-premises, or in hybrid scenarios.

GeneXus Pricing plan: GeneXus offers a free trial version. Their pricing plan depends on the number of developers.  GeneXus have a special plan for Startup starting from $100/month.

The Independent Software Houses plan costs $250/month, and the Enterprise plan begins at $900/month.

6. Zoho Creator

Zoho Creator is one of the most popular low code application development platforms. It is a cross-platform application builder that allows developers to build native mobile applications faster with less efforts. This platform lets you integrate your business data and coordinate across teams. It is a popular platform with more than 6 million users and 7 million apps worldwide.

Zoho Creator Pricing: Zoho Creator offers a 15-day free trial version. Their professional plan starts from $37/user/month, and the ultimate plan begins from $400/month, priced yearly. 

7. Microsoft PowerApps

Microsoft PowerApps is a low code app development platform that allows developers to amplify the apps with pro-developer extensibility. It has a simple point-and-click approach for app designing. This platform has many pre-defined templates that can aid you in developing apps quickly. Workflow automation, cloud-based services integration, and app sharing are a few of its best features. With Microsoft PowerApps, you can build web-based apps compatible with Android, iOS, and Windows devices.

Microsoft PowerApps Pricing plan: They provide two types of plans based on the app and the number of users. The pricing plan starts from $5 per user/app/month, and the per-user plan begins from $2o per user/month.

8. Salesforce Lightning

Salesforce Lightning is a low code app development platform that provides high-level security for mobile app building. It has pro code tools that enable developers to use any programming language for app development. This platform has a suite of tools and no code builders that help in the easy creation of apps. It also allows you to integrate AI & IoT, and third-party data. 

With its Lightning Process Builder, you can develop complex workflows and add standard components.

Pricing plan: Salesforce Lightning offers three pricing plans. The Lightning Platform Starter plan starts from $25/user/month, and Lightning Platform Plus costs $100/user/month. For Heroku Enterprise plan, you can contact their sales team to get a quote.

9. Oracle APEX

Oracle APEX is among the top-rated low code app development platforms. This platform is widely used to create enterprise-level apps with a high level of security. It provides block-based coding and one-click page execution. Using Oracle APEX, you can build scalable apps that can be deployed anywhere on the cloud or on-premises. The only drawback of this platform is that you need to have some programming skills for developing complex apps.

Oracle Apex Pricing: Contact their sales team for the Oracle Apex pricing plan.

10. OutSystems

OutSystems is a low code app development platform that allows you to develop mobile and web applications with ease. You can build scalable & secure apps with it and deploy them error-free on the cloud or on-premise. This platform offers many templates and advanced enterprise-level features that the developers can utilize. Some of its best features are full-stack visual development, real-time performance dashboards, easy deployment, and in-app feedback. 

Pricing plan: OutSystems offer a forever-free plan. The enterprise pricing plan begins from $18,000/year.

11. Quixy

Quixy is listed among the top 12 low code app development platforms. It is a cloud-based platform that enables businesses to build low code apps and automate workflows. This platform minimizes manual processes with no coding and helps develop applications in less time. The developers can either start from scratch or use the customizable pre-built applications from the Quixy store. 

Quixy Pricing plan: The pricing plan starts from $500/month, billed yearly. The Quixy platform plan begins from $10/user/month, billed yearly. For enterprise plan, contact their sales team.

12. Quick Base

Quick Base is a cloud-based Rapid Application Development and database software. The highlight of this platform is that it offers end-to-end process automation. Some of its best features are centralized & automated data management, live updates, and good customer support. They also offer comprehensive solutions for enterprises as per their requirements. 

Pricing plan: Quick Base team plan starts from $30/user/month, paid annually, and the business plan begins from $50/user/month. For enterprise-level plan, you can contact their sales team directly.

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Final Words

Sphinx Solutions is a leading and trusted low code app development company. We have successfully built many robust low-code apps for our clients as per their demands. We have a team of diligent professionals and developers that can aid you in building scalable and secure apps for your business.

Schedule a call with our experts to get an estimation for your low code app development project, or email us at sales@sphinx-solution.com.